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News Release of Kobelco Cranes Co., Ltd. > Kobelco Cranes Medium-Term Management Plan For Fiscal 2010 - 2012

News Release of Kobelco Cranes Co., Ltd.

May 12, 2010
Kobelco Cranes Co., Ltd.

Kobelco Cranes Medium-Term Management Plan For Fiscal 2010 – 2012

Kobelco Cranes Co., Ltd. has formulated the New Medium-Term Management Plan for fiscal 2010 – 2012. Under this plan, Kobelco Cranes aims to create a strong presence on the global stage based on its technology and brand power. Kobelco Cranes will conduct business activities to achieving its vision in fiscal 2015: attaining consolidated sales of 100 billion yen and consolidated ordinary income of 10 billion yen, establishing 10 overseas locations, and becoming No.1 in the world.
Demand for cranes remains stagnant and the crane market is declining worldwide. This severe business environment is expected to continue for the time being, and it is unlikely there will be a huge recovery in the market in the near future. Under the New Medium-Term Management Plan, Kobelco Cranes will strive to become a company highly regarded by its customers worldwide based on the summation of its attention to the environment, safety, quality, and service. Moreover, with its “monozukuri-ryoku” or manufacturing strength, Kobelco Cranes will strive to become the world’s leading manufacturer of mobile cranes by steadily implementing measures to make another leap forward.

Basic Policy

  • Secure stable earnings
  • Improve the value of the KOBELCO brand by strengthening monozukuri (manufacturing excellence) and service capabilities
  • Expand scale by boosting global strategies
  • Complete the crane life-cycle business

Major Activities

  • Secure maximum sales volume centering on regional strategies
  • Further expand overseas strategic bases
  • Enhance both domestic and overseas service systems
  • Further improve just-in-time production
  • Develop next generation cranes
  • Implement efficient management and cost reduction throughout the company

Medium-Term Management Plan: Management Goals (Consolidated)

  FY2009 Results ……….. FY2015 Vision
Net Sales 53.1 billion yen ……….. 100 billion yen
Ordinary Income 1.7 billion yen ……….. 10 billion yen
Ordinary Income Margin 3.2% ……….. 10.0%

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