Review by Geographical Area
Overseas
Overseas demand is anticipated to continue growing. Looking to future global development, Kobelco Cranes undertook the following activities:
In the Middle East with its economic boom based on increase in crude oil prices, Kobelco Cranes established an overseas subsidiary in Europe in order to improve service in sales and product support. As a result, Kobelco Cranes was able to increase the number of direct sales to the region. Kobelco Cranes was also able to strengthen ties and utilize sales network in other regions such as Europe, Southeast Asia and South Korea to meetsales demand in the Middle East region.
In North America, housing investment slightly slackened, whereas investment in infrastructure for highways, refineries and environment related facilities continued to be strong, steadily increasing demand for construction equipment. Kobelco Cranes sharply increased the number of units sold by increasing its own distribution channels through strengthened dealer network.
In Europe, Kobelco Cranes considerably increased its crane orders owing to active marketing to major building contractors and equipment rental companies and expanding the marketing territory in the Middle East and Europe. In South Korea where shipbuilding continues to boom, the sales volume of cranes continued to increase considerably.
In addition, infrastructure construction and increased production in energy projects boosted sales in India and Australia. Demand for new cranes due to the shortage of used cranes boosted sales in Southeast Asia. Thus, sales volume increased in all main parts of the world, excluding China.
In China, the effects of high taxes for imported construction equipment and the rising presence of Chinese manufacturers led to a decline in sales compared to the previous year. However, infrastructure work, which continues to be strong, is anticipated to bolster crane demand. Kobelco will continue its marketing efforts to mineral and metal industries and local rental companies.
Alliance with Manitowoc
Kobelco Cranes began the OEM supply of crawler cranes to the Manitowoc Crane Kobelco introduced a 265-ton all-terrain crane made under OEM by the Manitowoc Crane Group in Germany (Grove Brand) to the Japanese market in February 2005, and a 120-ton model was introduced at an exhibition for construction machinery in July 2006, marking the full-scale launch of these OEM cranes in Japan. In total, four OEM models are planned to be introduced to the Japanese market.
Japan
Demand for new crawler cranes rose 19%, in comparison to fiscal 2005. Kobelco Cranes was also able to increase its number of units sold and obtained the top share of the crawler crane market.
The rough terrain market also continued to be strong, with demand rising 20% in fiscal 2006, in comparison to fiscal 2005. Here too, Kobelco Cranes was able to increase the numbers of units sold at a rate exceeding the growth rate.
With regard to production, to cope with firm demand for both domestic and overseas models and increased orders, with the cooperation from vendors, Kobelco Cranes introduced the just-in-time production system and succeeded in enhancing manufacturing efficiency in order to actively increase production.
In the stock business, the business structure was strengthened owing to improved parts supply and services to a wider customer base.
Alliance with Tadano Ltd.
Regarding the alliance with Tadano Ltd., Kobelco Cranes was able to receive a steady OEM supply of small rough terrain cranes and carriers of larger models from Tadano Ltd., in spite of the demand environment being extremely tight. Kobelco looks forward to continuing its close collaborative relationship.
Outlook for Fiscal 2007
In fiscal 2007, world demand for cranes is anticipated to continue being firm. Although the high demand in North America seems to have slackened slightly, investment in energy related infrastructure will continue to be strong in the Middle East. However, the higher cost of materials, due to higher steel costs and crude oil placing a downward pressure on profits, continues to be a cause for concern.
For fiscal 2007, Kobelco Cranes is carrying out the following points with the aim to construct a base for "rebuilding the crane business," which is the theme of our medium-term business plan, and exceed profits in comparison to fiscal 2006.
Main Points for Fiscal 2007 |