Innovation starts with a whisper, the slightest of breezes.
But as it spreads from person to person,
it can swell into a mighty wind that transforms an industry.
Listening closely to the whispers of change,
Kobelco concentrates on developing new technologies that put people first.
With our sails spread wide, we venture forth on the winds of creative ideas,
charting our course toward a new era in man-machine interaction.

"Feelin' Fresh!" is our pledge to customers working out in the field.
It's our corporate message,
which promises we will always put their interests first.